Offline Business Versus Internet Marketing

If you were planning an offline business, you would first have to think about finance, probably quite a large sum of money depending on the type of business. There would be premises, stock or raw materials, how many staff you would need, wage structure, insurance, health and safety etc. the list goes on and on.

That takes a certain type of planning to which some people have the right aptitude. It also requires a lot of resources, both physical and financial which are quite often beyond most of us.

In considering an internet business, many of those resources are either severely reduced or not even necessary. There is no need for premises, just a rudimentary office set-up in a small space in your own home, even in your garden shed as far from the television as you can get. The amount of finance required is drastically reduced as are staff requirements, insurance, health and safety etc.

All this would appear to make it an absolute no-brainer when it comes to choosing between offline and online business. Many of the skills are similar but the resource requirements are vastly different. Offline equals expensive set-up and maintenance costs, online equals very low set-up and very little maintenance cost.

Of course, an online business can grow to a point where one would need to employ assistants and technical expertise unless one wants to be tied to a computer for 24 hours a day, but by that time the business will have generated enough profit to more than cover the increased costs.

A major reason that stops many people from starting an online business is fear. Fear of the internet itself, fear of failure and the immense self doubt that holds many people back. There is also the widely held belief that online businesses are full of confidence tricksters and that all online training courses will cost a lot of money but give one very little in return.

The fact is that there are many such devious people and much worthless information available to the unwary on the internet, but there are also many ways to check the credentials of online advertisers. In fact it almost essential for would be entrepreneurs to do what is generally none as ‘due diligence’ before committing themselves to purchasing anything online. a simple search in Google or other search engines will generally reveal many reviews of well known products and the people behind the scenes!

As long as one only deals with well known or well recommended people or companies, the internet is a perfectly safe place to be in business.

To start an online business, for the most part one only needs three basic elements. Firstly, a domain name which gives one an online identity and costs usually less than $10 per year. There are many online companies selling domain names and are all very similar. Shop around for the best deal. Next, build or buy a website or set up a simple squeeze page. This can be done virtually for free or you can pay someone to due it for you, for which the price can vary wildly and requires serious thought. Once one has a website, then a hosting account is required to put it online and viewable to the world. Hosting companies, again there are many, usually charge about $10 dollars per month.

Now you are in business and when you attract visitors (known as traffic) to your website, you are now in a position to sell. This is a very simplified way to set up a business in today’s internet. Naturally, the are quite a few computer skills that need to be learned before any of this is possible, but anyone with basic IT training should have little problem with these.

To sum up, a simple internet business is in reach of anyone who can type, has a reasonably modern computer, can connect to the internet and has a relatively small financial capability.

Overcome the fear, and the doubt, set your goals, gain the education and the sky is your limit.

Evolv Review – An In Depth Look at Evolv Health

This is a quick review of a company that’s picking up a lot of momentum in the health and wellness centered Network marketing industry. If you’re thinking of getting in Evolv Health, DO NOT make a decision until you study this article.

The fact is if you have found this article you are looking into joining Evolve. As a student and teacher of network marketing I’ve found that before you enter into any particular company, it’s imperative that you do your research before you get in. This non-biased article was designed to deliver the facts so that the readers can make an educated choice on whether or not Evolv is the right company for them.

Evolv Health, LLC is a network marketing company created by a group of scientists in conjunction with a accomplished group of affluent entrepreneurs, professional marketers and direct sales aficionados. The company was co-founded and is lead by its now acting chairman, Mr. Trey White. Evolv is based in Dallas Texas and is currently doing business in the U.S., Canada, Mexico and Peru.

Evolv Health is in the business of water…but it’s not just any normal bottle of water. It’s a “nutraceutical” beverage that that has over fifteen years of science, research and development that went in to Evolv’s proprietary ingredient. This ingredient is called the Archaea Active formula. This substance is designed to deliver all the health benefits of being properly hydrated along with a noticeable increase in stamina, endurance and energy. They claim that this formula can also help with uptake of nutrients, assist muscular recovery after exercise, boost circulation, boost immune functions, and give an overall improved mental clarity and alertness.

Now, you might be asking: can I profit with Evolv Health? And the answer is unquestionably, without a doubt yes! Evolv is still in their early stages of growth which means if they can stay alive their first 3-5 years of business, those that got in early have a good chance of producing some excellent profits. The fact that Evolv Health is monetarily backed by the very wealthy Trey White (I have heard rumors that He’s a billionaire) means that Evolv has a higher than average chance of “making it”.

Evolv Health has integrated the ever so popular “binary” compensation plan, which is one of the more popular comp plans around to date. The reason the binary comp plan has been so successful is due to the fact that it has been shown to be so lucrative for so many. One of the good things about the binary system is that it pays to infinity (usually). And yes, Evolv does pay to infinity. Another thing that lends to the popularity of the binary is that you only have to build 2 legs. It can really be quite successful IF you build evenly. Besides the binary structure, Evolv Health offers retail and preferred customer income, business builder bonuses, fast start bonuses, check match bonuses, one time rank advancement bonuses, and a whole host of other bonuses. Evolv also offers to pay your Benz and Bentley payments once a certain rank has been achieved.. All together Evolv gives, count em’, ten ways to make money!

In closing, Evolv is a good opportunity and can be lucrative IF you can build a large downline. Just joining Evolv in no way ensures success. At the end of the day your success will be a result of your work ethic and ability to personally sponsor and train distributors, build a large downline and properly duplicate your efforts. To do this properly you HAVE to know how to effectively market YOURSELF AS A LEADER. My recommendation for doing this with Evolv Health, or any MLM for that matter, is that you utilize a self branding attraction marketing system to not only establish yourself as a leader in the industry but to also have an never ending amount of prospects to talk to about your opportunity. Once you can integrate an effective offline building strategy with a system to produce quality and qualified leads via the internet, you can quickly climb the ranks in any MLM you can be on your way to having an explosive and lucrative organization.

List Building With Offline Advertising

List building offline can be challenging and it is also more expensive than online. So before you go this route, ask yourself why are you choosing to go offline?

Maybe you’ve thought it through really well and you have some great reasons. Maybe you just think it’s something you “should” be doing. Offline advertising can be very successful, but it may not be the ideal place to start.

When I do start an offline list building campaign, I start with classified ads in targeted publications. They are more expensive than general publications, but I find the targeted traffic is worth it.

Let me give you an example. If I’m trying to drive people who are interested in anti-aging, I might focus on classified ads in a women’s health magazine.

And personally, I test, test, test. The purpose of testing is to try different approaches. Some of these will fail…that’s part of life! So you test to find the ones that fail and the ones that succeed!

One option is to drive people straight to a phone number. Also test driving people straight to an opt-in page that is set up strictly for that specific advertisement.

I highly recommend that you set up a separate domain for each publication that you are going to run in. Then forward that domain through a unique tracking link. That way you know exactly how many people came from that ad and exactly how many opted in to your ezine.

Otherwise you will have no idea what traffic came from which ad, how long the traffic lasted and so on. If you don’t know that, even if you have success, you can’t duplicate it! That would be a waste!

When driving offline traffic I suggest giving them as few steps as possible to get to your list-but again, test it. For one month drive traffic to an opt-in page. Then the following month, use the exact same ad in the exact same magazine except drive the people to an 800 number instead of the opt-in page.

Make the message on your 800 number really short. Immediately collect their name, mailing address, phone number, and email address right there on that message so you can follow up with them with voice broadcasts, with emails and with direct mail as well.

Don’t drive them to an opt-in page from a voice mail–that’s an extra step before you collect their information! Instead, focus on collecting their information quickly and then following up with them in a variety of means.

You can take the information you learn from your offline advertising and apply it to online advertising…but I would suggest you flip that around. Do some online testing…save some bucks…and then when you find something that works take it offline!

So while offline advertising can be a profitable internet marketing strategy, unless you know what you are doing or have a large budget you want to spend, I really recommend you start advertising online first. This will help you get your testing going, start your list building and will cost you less money in the long run. Otherwise, you’re going to be spending a lot of valuable money on testing offline advertising…and the majority of that won’t.