Why Turn to the Net For Health Insurance Leads?

Health Insurance leads from online sources are a growing industry, and the benefits of instant communication, a wider target audience, and lower costs mean we’ve only just scratched the surface of net-targeted prospects. But are these leads reliable, and how do online companies generate them?

The benefit of working with an online lead generating company is that they are staffed with tech-savvy workers, experienced in search engine optimization. By building a strong SEO foundation through search engines (Google, Ask, Yahoo, MSN, etc.), ads, and other websites, they can guarantee their site will come up earlier on search engine listings for insurance providers. This means they attract larger amounts of traffic – including people browsing specifically for health insurance information and quotes – to their site where it can be easily filtered into contacts for prospective clients. To get a prospective buyer’s details, users are asked to fill out inquiries and requests for quotes, or leave their contact information, making it easier than ever for agents to get in touch with people looking to make a purchase.

By signing on with an online company, you will enjoy the benefit of real time leads, which you can then filter down based on criteria like age, sex, and geography until you have a roster of your ideal demographic, saving you the time and effort you would spend in your own offline filtering process. This fast response time means that you can even contact your lead while they are still online searching for quotes, grabbing them at the moment they are most interested in hearing your pitch, and preventing them from finding another agent in the meantime.

Often online companies are very flexible about you trying out their leads without having you commit to a long-term relationship, so you can make an informed decision without the hassle of memberships or high up-front expenses. Additionally, in terms of affordability, online leads are often less expensive to purchase than offline options because the way they are collected is highly efficient, relatively effortless, and ongoing, making it beneficial for sellers to offer these leads at reduced rates.

Net generated leads can also benefit you by cutting down on the work you will have to put in reaching out to new clients. The many options available to hone your search criteria means that you can instantly filter down your leads again and again, so you only purchase information for people with whom you have the highest comfort and success rate.

Finally, keep in mind that when it comes to insurance, it’s better to be ahead of the curve than have to play catch-up. Because online lead sales is a growing industry, your competitors are already (or soon will be) on board with purchasing net-based leads, which will put you at a disadvantage if you do not make your move and see what’s out there for yourself. The industry is changing, and the good news is that this new technology will actually simplify the way you will do business, saving you time, money and stress along the way.

Getting Targeted Traffic For Free Offline

I mean no disrespect to anyone! But, are we all crazy?! Do we all honestly think that the internet is now the only means of marketing? Don’t get me wrong, the internet is a brand new huge world in which we can utilize to advertise anything we want. What happened to the basics though. Everyone has been so focused on the idea of advertising online because they can just sit on their computer, punch away and hope to make “hundreds of thousands overnight”

I’m here to remind you that not everyone is online looking for what you have to offer. Don’t neglect your audience that’s not online. So let’s talk about how you getting targeted traffic for free can bring more people through to what it is you’re promoting.

Word of Mouth

Yes, I said it, word of mouth! We’re going old school! Talk to the people you know, talk to the people they know, talk to the people they know and so on! Talk to the people when you go to the store, go to networking events, go to highly populated areas like carnivals, fairs, conferences, parks and so on. Depending on what you’re promoting, visit the respective physical stores. If you’re promoting something that has to do with gardening, visit a gardening store frequently. If you’re promoting a business opportunity, visit a business related store (Office Max, Office Depot). You get it guys?! We’re talking about the health of your website and your financial future. What all are you willing to do to reach the success you desire?

Business Cards

Don’t pass up the opportunity to hand someone a piece of paper that has your name, number and website on there! The person you’re giving it to can use it, the person that they may give it to can use it and it may keep on going. This is huge. You don’t even have to count on anyone remembering the information because is well written out there for them along with easy access.

The Post Card

Let me talk about this baby, because this is HOT STUFF! This is, hands down, my favorite way to market offline and usually my most effective next to physically talking to someone. Now, these are a little different than what’s called a “drop card” in my opinion. Drop cards are a little smaller, a post card, well, is a post card sized card. You keep it brief, simple, flashy so that it pops, and have the information on there. This is a gold mind here! Depending on the size of your city and how well you utilize the post card you can receive hundreds, yes hundreds of targeted traffic!

This is some old school stuff, but actually highly effective! You do have to, sometimes, go to the people versus them coming to you. But, it’s your business and your website, you have to make this happen! I don’t share this information with you because I’m unsuccessful online, because I am. It’s just that far too many people neglect the power of offline marketing!